Break Free from Conventions: Nongfu Spring Plays well with Crossover to Create Big Hitters

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Nongfu Spring Water Soluble C100 Occupies Juice Market with Unique Innovation

Nongfu Spring has attracted much attention in the bottled water market through advertising such as "Nongfu Spring tastes a bit sweet" and "we do not produce water. We are just porters of nature". while in the fruit juice drink set, the real star that helps Nongfu Spring gain a firm foothold is Water soluble C100. The popularity of Water soluble C100 is inseparable from Nongfu Spring’s advertising

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Take a Look at how Nongfu Spring Creates Market Miracle with its Unique Market Layout

From "Nongfu Spring tastes a bit sweet" to "we do not produce water. We are just porters of nature" and the live-action documentary of water sources "high quality water sources nurture healthy life" launched a few years ago. Over the last two decades and more, Nongfu Spring has made "water" changed from ordinary to extraordinary by differentiated marketing, and delivered refreshing and novel exper

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Nongfu Spring Makes Constant Efforts in Product Side, Turning New a Page in its Development

As the domestic bottled drinking water market is experiencing increasingly fierce competition, every year there are many new brands coming into the market, but few ones are capable of opening up the market and establishing their own brand images, while most of them are wiped off in the “beverage war”. When the market is going through a price war of low profit, Nongfu Spring finds a breakthrough po

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Enhance the Brand Concept: Nongfu Spring Plays Well with Innovation to Improve the Added Value of the Brand

When it comes to Nongfu Spring, one of the most impressive things that comes to people’s mind is the well-known slogan "we don not produce water. We are just porters of nature". Founded in 1996, "the porter of nature" has maintained the number one spot of the bottled water market in China for eight consecutive years since 2012. Aside from Nongfu Spring’s product quality, marketing also plays a big

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Nongfu Spring’s Diversified Layout Makes it a Leading Giant in the Industry

With the increase of economic income of consumers and the iteration of consumer groups, brands who want to get a firm foothold in today’s market need to find an economic growth point that fits in with their unique band features in the fierce competition. Nongfu Spring strives to seek the market take in a diversified way. Based on its fine operation, Nongfu Spring collaboratively interconnects mark

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Nongfu Spring Emerges as a Leading Brand by Creating Diversified Products

With the increase of economic income of consumers and the iteration of consumer groups, brands who want to hold an advantage in today’s market need to find an economic growth point that fits in with their unique band features in the fierce competition. Nongfu Spring strives to seek the market take in a diversified way. As its products continues to grow, Nongfu Spring is working hard on the all-cat

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Nongfu Spring Oriental Leaf Unveils New Products, Driving the Development of Domestic Sugar Free Tea Market

In recent years, with the change of people's consumption and health concept, sugar free drinks have become popular in consumers. Young people today tend to nurture their health in Buddhist-style. They’re willing to drink warm wolfberry tea as a health-nurturing practice, on the other hand, they refuse to give up hot pot, barbecue, snail rice noodle and other tempting goodies. Young people keeping

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Nongfu Spring Breaks the Deadlock of the Leaderless Soda Water Set with the New Launch of Soda Sparkling Water

It seems that the millennial generation was the real power dominating the consumption a second ago, while next second generation Z has made a glamorous debut on the stage, gradually taking the place of the predecessor and attracting attention of global brands and online media. According to the recent release of White Paper on Consumer Power of Generation Z, China holds the largest group of Generat

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Nongfu Spring Oriental Leaf Unveils New Products: New flavors Bring Novel Experience

The past two years have seen an increasing number of brands enter the sugar free tea drink space with new products continuously emerging on the market, which drives the development of sugar free tea drink category. Especially in the tide of consumption upgrading, the position of traditional tea drinks falls considerably, while healthy sugar free drinks become hitters with consumers. Oriental Leaf

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