The "healthy" Road of Brand: Nongfu Spring Consolidates its Position with Brand Concepts

When the news of Nongfu Spring listing was made public, almost everyone turned their attention to this well-established domestic beverage company to see its true face in the first time. The decade from 1996 to 2006 stands as an era when domestic FMCG was restricted by strong channels, while just in this period Nongfu Spring made its products enter innumerable families. From 2007, Nongfu Spring ush

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Small Character Inkjet Printer is trying to achieve more identification

For consumers, product packaging will affect purchase to a certain extent, so many manufacturers will choose advanced identification tools to achieve the aesthetic degree of identification. Because retail goods are mostly composed of small packages, small labels have become one of the popular choices.

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CEA Flies China's First Full Life-Cycle Carbon-Neutral Flight

On the morning of October 12, the CEA flight MU5103 between Shanghai Hongqiao and Beijing Capital made its first successful maiden voyage as China's first full life-cycle carbon-neutral flight. From that day to December 10, CEA will operate the first batch of 780 full life-cycle carbon-neutral flights on 13 domestic routes, adding up to more than one million kilometers of green trails.

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Malaysia set to return as a top medical tourism destination post-pandemic

Malaysia's high-quality medical services have made the country a popular medical tourism destination for people from around the world. Though this has not been the case recently due to pandemic travel restrictions, it is widely believed that the country will once again return as a favoured medical destination for people from across Asia and the rest of the world.

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Nongfu Spring's Creative Marketing Is Outside Box, Continuing the Legend of the Industry with Unique Creativity

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Nongfu Spring Is Playing Well with Crossover Creativity, Embracing Generation Z with Innovative Ideas

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Ten year’s after Nongfu Oriental Leaf’s Debut: Why Can it Be Such a Hit with

Over the recent years, with the change of people's consumption and health concept, consumer interest for sugar free drinks has been heating up. Young people today tend to nurture their health in Buddhist-style. They’re willing to drink warm wolfberry tea as a health-nurturing practice, on the other hand, they refuse to give up hot pot, barbecue, snail rice noodle and other tempting goodies. Young

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Nongfu Spring Makes its First Foray into the Soda Water Category with the New Flavor of SODA

Recent years have seen a rapid growth of the number of soda brands in the domestic market, which has topped hundreds at the moment. But generally speaking, due to the late start of the soda market, there is low overall brand awareness of soda drink, relatively scattered market competition pattern and no leading brand in this field. The expansion of the whole-category strategy of Nongfu Spring has

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Nongfu Spring Doubles Down on Coffee Market, Creating Novel Tan Bing Sugar Free Black Coffee

Many consumers used to drink coffee just for the purpose of refreshing their minds, while nowadays consumers' consumption motives are increasingly diversified. For instance, in the survey on distribution of reasons for drinking coffee, 54.9% of the consumers regard coffee as a "leisure drink", which is slightly less than that of "refreshing people’s minds". Besides, "habitual intake of coffee" and

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Break Free from Conventions: Nongfu Spring Plays well with Crossover to Create Big Hitters

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