When Chinese rice wine is mentioned, how many brands can you think of? I’m sure KIU KIANG is one of them. If you wander around the landmarks of nine cities – New York, London, Singapore, Hong Kong, Guangzhou, Foshan, Zhuhai, Huizhou and Zhongshan in mid to late September, what would you see in common? I believe KIU KIANG is one of the sights.

Since September 15 in New York time, KIU KIANG has been on the advertising screens of nine cities, including NASDAQ and Sogo Hong Kong, announcing to the world that “where there are Chinese, there is KIU KIANG”! Such a high-profile screen domination is not only to celebrate the brand’s 200th anniversary, but also to send a cordial greeting of “hometown water and hometown wine” to the Chinese people around the world, and to show the people of the world the bravery of 200 years of Cantonese wine!

Promote the process of Cantonese wine，cultural responsibility for 200 years

In fact, this is not the first time that KIU KIANG has been out of the loop. Since 1821, KIU KIANG has been playing an important role in the history of Guangzhou. In the 1980s, it started its journey as an export wine, evolving from a Cantonese wine with roots in Guangzhou and Foshan to an “export wine”.

Innovation in Heritage，quality responsibility for 200 years

In the face of a new era like a rising wind and scudding clouds, KIU KIANG has always been innovative in its inheritance and abiding in its innovation.In 2009, the brewing techniques of KIU KIANG were awarded the Guangdong Intangible Cultural Heritage, and in 2010, KIU KIANG released 10 innovative low-drinking technologies.

The combination of intangible cultural heritage techniques and low-drinking technologies has made  KIU KIANG’s brewing techniques unique, making rice wine increasingly “pure, light” and healthy, and allowing people to enjoy drinking again.

Re-engineering the value of Cantonese wine，industry responsibility for 200 years

The question of how to expand the “rice wine” market is one that every rice-based wine company must face. As the flag-bearer of Cantonese wines, KIU KIANG has delivered a bright result.In 2015, KIU KIANG ooperated with seven authoritative governing bodies to lead the establishment of the first rice wine research institute, which is dedicated to setting standards and passing on traditional rice wine techniques in China’s rice wine industry, providing not only hardcore technology for KIU KIANG, the “light burden rice wine”, but also it has not only provided the hardcore technology for the “lighter rice wine” KIU KIANG wine, but also put forward the concept of “healthy drinking and healthy drinking” for the new era of wine culture.

Two hundred years ago, the Li couple invented the art and brewed KIU KIANG. Two hundred years later, KIU KIANG has been spreading overseas, demonstrating the strength of 200 years of Cantonese wine by dominating the world! On the occasion of the 200th anniversary of the brand, let’s celebrate the 200th birthday of KIU KIANG, and the next century will be even more exciting!