SEOUL,South Korea,Sept. 5,2024 -- Shinsegae Duty Free,in collaboration with Dior Beauty,is delighted to announce the launch of a special pop-up event at Incheon Airport's Terminal 2. This event,which runs until October 20th,celebrates the release of the highly anticipated 'Plan de Paris Limited Edition' and offers travelers a truly Parisian experience.

PDP Pop-up Store Front Cut

The pop-up store is themed around 'Plan de Paris' and beautifully captures the elegance of Dior's most iconic location,30 Montaigne Avenue. The store features a striking 6-meter-high structure that showcases Dior's signature architectural elements,transporting visitors to the charming streets of Paris. The facade of the store is adorned with the sophisticated Dior logo and a chic black-and-white pattern reminiscent of Parisian Street maps,further enhancing the luxurious atmosphere of Dior's fashion house.

Inside the 'Plan de Paris' pop-up store,visitors will have the opportunity to explore a wide range of Dior Beauty's offerings,including makeup,fragrance,and skincare products,through various interactive experiences.

Guests can enjoy personalized skincare consultations with beauty experts and makeup touch-up services using the 'Plan de Paris Limited Edition' products. Additionally,the store offers exclusive product engraving services,allowing customers to personalize their purchases. A dedicated photo zone and a Dior-themed photo booth provide perfect backdrops for capturing memories.

The 'Plan de Paris Limited Edition' collection is a makeup line inspired by the City of Light,Paris. The collection's packaging draws inspiration from the iconic streets of Paris,from Saint-Honoré,where Christian Dior discovered his lucky star,to 30 Montaigne Avenue,the birthplace of Dior's couture house. The collection includes a four-shade eyeshadow palette,lipsticks,and cushion and lipstick cases,each named after Paris's most famous fashion streets,including 'Saint-Honoré,' '30 Montaigne,' 'Champs-Élysées,' and 'Étoile.' These exclusive products are presented in specially designed 'Plan de Paris' packaging,making them must-have items for any Dior enthusiast.

During the pop-up event,Shinsegae Duty Free will offer these limited-edition Dior Beauty products not only in-store but also through their online mall.

A representative from Shinsegae Duty Free commented,"This Dior Beauty pop-up store is meticulously designed to reflect the elegance of Dior's Parisian fashion house. We are thrilled to offer a variety of services and special benefits,creating a unique beauty journey that feels like a trip to Paris itself,beyond the conventional shopping experience."

For more information,visit the Shinsegae Duty Free pop-up store in Terminal 2 of Incheon Airport before October 20th,and experience the magic of Paris.